Georgia Internet Marketing and Training Center

The web has evolved from being simply informative to being participative. The participative nature of the web can easily be recognized from the myriad of forums, Social Bookmarking sites, logs and Social Networking websites that have emerged over the last couple of years. These sites can typically define how your business or brand is being perceived by the masses.

More and more conversations are moving online and it is important to understand and participate in this dialogue.

The concept behind Social Media Optimization (SMO) is simple: implement changes to optimize a site so that it’s more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

At Georgia Internet Marketing Center we understand the growing importance of social media and we provide custom solutions to help clients harness the power of Social Media..

We focus on the core aspects of Social Media Optimization which are:

• Increasing your linkability through fresh, informative and eye catching content
• Making tagging and bookmarking easy through implementation of Social Bookmarking buttons on your blogs and important pages
• Making your content travel through the creation of presentations and submission of the same across social sharing sites.
• Encouraging the mashup

From an SEO standpoint, Social Media Optimization, if done in the right way, can provide you with the following benefits:

• Traffic
• A good number of quality back links
• Increase in pagerank

In setting up your campaigns, our goal is to understand your business and niche and try to identify communities, forums, Bookmarking sites and other web 2.0 sites that cater to your interest and goals. We thoroughly research and identify the audience that would best define your targets and goals. We then identify processes through which a buzz can be created and actively involve our team of experienced professionals in the communities identified.