Georgia Internet Marketing and Training Center

Using Free Publicity to Launch an Internet Product or Service

Posted on 10. Apr, 2009 by Staff in Internet 101 for Georgia Businesses

Congratulations! You did it and now you are ready to launch your product or service. Well the first thing to remember is that competition for a new business starting up is stiff and you need to standout in the crowd. If you have a limited budget to cover advertising and marketing costs public relations is most likely the best resource solution for you.

Ever wonder how some of the biggest and best Internet and online businesses became such giants? That is simple they learned how to target their audience and position their brand to capture their target.

Here is how building free publicity works to launch a new Internet product or service. Public relations also know as PR is how you will communicate with the public. What this means is that you will present what message you would like to deliver to the public about your online business. Today social media networking has made it possible to promote news to the public via the media at little or no cost.

The only thing you will need to do is make sure that the news you plan to report is considered newsworthy. Learn how to research what publication resources you plan to use and what other feature stories that they have covered similar to your business model. If you don’t find anything remotely close to your business model, chances are the publication would not be a good match for you.

Free Publicity to Launch an Internet Product or Service:

1. Press or News Releases

Releasing a press or news release for an Internet business is ideal because you will be able to reference your domain address which is an invitation request to visit your website. PR.com offers a free press release service.

Bonus: Report important newsworthy tips about your Internet business such as product launches, expansions, breakthroughs, discoveries, etc.

2. Publicity Pickups

Publish your press and news releases using online press release services that also release your information online. Reporters often look to press release services for news stories and often pickup reports for publications.

3. Blog Promotions

Start a blog about your Internet business and communicate with the public about your products and services features and benefits. Stay up on industry news and relate how it is relevant to your Internet business.

Bonus: Comment in other blogs that could add value to your Internet business model and form link exchange relationships with these blogs.

4. Social Media Networking

Try promoting information about your Internet business on websites like MySpace, Facebook, YouTube and others. This will increase your product or service brand awareness.

Bonus: Offer a contest or trivia related to your Internet business to increase your brand exposure.

You have taken a big step in your life and you sure do have a lot to be proud about. Always believe in yourself and know that your Internet business can be successful. Dream it, believe it, and now achieve it!

Learn how to develop a successful PR Campaign: http://www.mosnarcommunications.com/prguide.html

"CR" Cataunya Ransom

“CR” Cataunya Ransom is the Co-founder of Mosnar Communications, INC. She developed a niche for Luxury PR & Global Marketing. Guiding clients on how to brand, market, and promote luxury products, events, and services. Highly respected as a luxury public relations expert! “CR” consults clients and speaks to audiences about luxury public relations and global marketing practices.

Tags: Free Publicity, getting pr in georgia, how to launch an internet product, how to promote a service pr, northwest ga publicity, press release