Watch the Video to Discover How Web Video Can Help You Close More Business Deals… and Drive Even More Traffic to Your Website!
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Online video’s popularity has grown exponentially in a short time thanks to video sharing sites like YouTube.com. The increasing availability of high-speed Internet has also had a hand in making video so popular, and by adding video to your website, you can greatly enhance your visitors’ experience.
It’s much easier than you might think to make professional-looking videos to showcase your products and services. Your visitors can watch these videos at their convenience, and if they like them, they will often recommend them to friends and colleagues.
Here are a Few Ways to Instantly Use Web Video for your Georgia Business
Get Testimonials from Your clients. There are flip video cameras you can buy from Staples, Office Depot, or Wal-Mart for about $119 that will allow you to take high quality videos in a snap. After you record it, you slap into your computer’s usb port and it’ll do all the converting for you…
Putting several testimonials like these on your website can go a long way…
Here is an example of a video clip our client shot to promote his ‘tele-seminar’, with a $99 Small Wonder RCA Camera — click here
You can also make informational web videos on topics relevant to your product or service. By educating your prospects/visitors on the types of products/services available, you’ll likely increase the chances of them doing business with you….
The following video on this page allowed us to book over $100,000.00 worth of websites from Home Inspectors last year — click here to see the web video.
Checkout the new video we made for a local Georgia corporation to help sell gas/grocery redemption certificates:
The Advantages and Disadvantages of Video Sharing Sites
YouTube has not been around all that long, but it quickly became one of the most popular sites on the Internet. The site makes it easy for anyone to upload videos to share with anyone with a computer who cares to watch them, and it provides viewers with a wealth of entertainment and education opportunities. Sharing your videos on YouTube and other sites definitely has some advantages.
YouTube’s immense popularity can potentially result in lots of people viewing your videos. If they find videos they like, they can embed them onto their own sites or blogs. That will result in an even greater audience, and some of them may choose to embed your video on their sites as well. You can see why some marketers love the idea of video sharing!
There are, however, some disadvantages to putting your videos on sites such as YouTube as well. One of the biggest concerns of marketers is that video sharing doesn’t require users to come to your site to view the videos. That means that while your videos may be wildly popular, they might result in very little traffic to your site. It’s important to give viewers an incentive to visit your site once they are finished watching the video. Alternatively, you can change your videos’ settings so that they can’t be viewed on the YouTube site or embedded elsewhere, but that will limit your viewership.
Another problem with uploading your video to a video sharing site and then embedding it on your site is that it will bear the logo of the video site. In most cases the logo is very unobtrusive, but it can still seem rather unprofessional, particularly on technology-oriented sites.
Embedding Video from Your Own Server
Those who do not like the idea of uploading their videos to sites such as YouTube can upload them to their servers and embed them from there. This gives you more control over your videos. There are, however, some drawbacks to this approach that you should be aware of.
One problem with embedding video from your own server is that it will usually require visitors to have a browser plugin in order to view it. The type of plugin depends on the movie’s file type, but they are usually free to download. The problem with that is that users often simply do not take the time to download plugins. They won’t have the incentive to do so unless they are really interested in the content to be viewed or they feel that they may need the plugin again in the future.
It’s also important to remember that video files are usually very large. Making them available directly from your server can take up valuable file storage space, and it can also drain your bandwidth. When you upload videos to a video sharing site and embed them from there, you use that site’s storage space and bandwidth.
Whether you should upload video to a video sharing site and embed from there or keep it on your own server depends on several factors. If you don’t mind having another website’s name pasted on your videos and don’t want to overtax your server, video sharing could be the best option. But if you want to ensure that users have to come to your site to see your videos and prefer not to provide free advertising for a video sharing site, hosting your own videos might be the best way to go.
At our Georgia Internet Marketing Center in Adairsville (right between Cartersville & Calhoun GA), we have a video studio and you are more than welcome to come out to our facility to shoot a video showcasing your products and/or services.
Here are a few web site videos we shot for clients:
1. Web Video Example #1 (video in top-right column)
2. Web Video Example #2 (video in top-right column)
3. Web Video Example #3
Contact Georgia Internet Marketing Center for your Website Video Project!
